RHIZOME believes that in the overpopulated market of niche perfumery, most brands have distanced themselves from the customer with high prices, impersonal branding and a fake sense of luxury.

Rhizome believes that a fresh approach is required, an approach that is focused on younger generations, often forgotten by the established players in the industry.

Rhizome is about helping people understand that there’s no need to over complicate something so simple - it is not necessary.

When it’s done right, a fragrance is not just a scent, but an experience. An experience that becomes a memory. An aroma that can bookmark a moment in time.